Artfills

Art-Tech: Simplifying Art Learning for the world.
Reports and Documents

₹1.5 Cr

Total Round Size

Equity

Mode

₹ 10 Lacs or USD equivalent.

Minimum Ticket Size

₹16 Cr (Pre-money)

Previous Rounds Details
INR 95 Lacs from Angels & an Incubator (We-hub invested INR 50 Lacs under SISFS scheme)

About the Opportunity

Company Overview
Artfills is an innovative ed-tech platform dedicated to providing high-quality Indian art education at scale. Founded in 2021, the company addresses the long-standing challenge of accessibility to traditional art forms like singing and dancing. Despite India’s rich cultural heritage, many adults and children lack access to quality art instruction, a gap Artfills seeks to bridge.Artfills combines technology with expertise to deliver an unparalleled learning experience. Its offerings include weekly live classes, curated content developed by masters, structured practice tools, and performance-focused learning methodologies. Designed for both children and adults, the platform integrates gamification (inspired by Duolingo), platform management capabilities (akin to Airbnb/Amazon), and localized, art-specific tools for self-learning and performance enhancement. The company’s mission is to take Indian arts to a global audience, preserving cultural authenticity while leveraging technology to scale operations.
Business Model
Artfills operates a B2C model with paid online courses as its primary revenue stream, targeting both children and adults across India and beyond.
Team

Artfills is led by a team with deep expertise in both Indian arts and digital business operations:

– Dhruv Deshmukh Chief Executive Officer: An alumnus of ISB Hyderabad with extensive experience in digital product management at Vodafone India and Shotformats.
– Bhakti Deshpande Co-Founder (Learning & Operations): A renowned Kathak dancer, trained under the legendary Pt. Birju Maharaj. She has performed at prestigious global venues, taught Bollywood celebrities, and drives the operational and learning strategies at Artfills.

Current Business / Market Opportunities / Traction

● Annual Revenue Run Rate (ARR): INR 4.5 Crore
● Active Paying Users: 5,000+, with 90% of customers being adults and 67% learning in regional languages.
● Engagement Metrics: A 60% course completion rate and 30% repurchase rate reflect strong user retention and satisfaction.
● Customer Satisfaction: An exceptional NPS score of +65.
● Market Opportunity: The art education market is estimated at USD 7.6 Billion.
● Artfills has established strong product-market fit, evidenced by healthy growth metrics, minimal burn rates (15x lower than competitors), and impressive financial efficiency.
Artfills is committed to transforming Indian arts education, making it accessible, scalable, and globally appreciated through a seamless blend of tradition and technology.
Artfills invites investors to join its journey in redefining how Indian arts are taught, learned, and celebrated.

Summary
  • Total Round Size: INR 1.5 Cr
  • Open for SAN Angels:  INR 50L
  • Minimum Ticket Size: INR 10 Lacs or USD equivalent
  • Valuation: INR 16 Cr (pre-money)
  • Mode (CCPS / Equity): Equity
  • Details of commitment received for this round: INR 99.5 lakhs from Angels – Angels Include co-founders of listed unicorn companies, Ex-Havard Business School, Ex-Mckinsey & leaders from top startups (Flipkart & Noon)
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